Textiles. The perfection and the artwork
Willing Able differentiate a bit from our brand neighbors. Not
At Willing Able we embrace the rising culture of any cycling. Our point of departure are clear and differs a bit. Based directly within the sport itself. Not just sporty nor fashion first. We believe that this ‘in between’ manifests in every Willing Able ride; based on sporty fabrics offering reasonable features and fast functionalities.
Going out to all kind of riders. Starting from the race top. We believe: If it’s good enough for the sport You could probably ride it too. That is also why the sport is our departure point and ‘unique selling point’. However: We are not simply superfans inside this minimal elite-sport. Neither concentrating on styles’ external artwork.
Our passionate team was exactly fostered within the sport itself. National team riders riding the Worlds and even Olympics. Integrated inside a culture where we partnered up with our exclusive European manufacturer back in 2001. A manufactor who was already developing on the front side for several other high-end brands across various industries. In cycling, doing crucial tests aero- and textile-wise. For the speed and the cause of sustainability.
We are blessed with a unique master key from our mother board: Konggaard, market leading Team Wear supply in Denmark. Together with this exclusive textile manufacturer who’s supplying raw fabrics to other brands, you might recognize. A key note that gives us a rare advantage going into every detail.
Our point of departure: The sport itself. Way before the visual artistic work begins. That is why and how we are also attached to the most winning Danish Elite Team: Airtox Carl Ras. Though: We will never claim that our textiles’ more than … textiles. Though; The Willing Able textiles are both produced and perfected on the top floor.
Vise versa: we will also claim that all (our) mid-range Team wear are very well made towards completely other audiences with a completely other consumption needs; just riding.
Willing Able differentiate a bit from our brand neighbors. Not
Rhodes race report. Debuting the 2024 scene in Greece with
A Willing Able headline Y2 are definitely this Gravel project.
More Surprisingly Superb and Pretty Fast apparel will arrive soon
Camilla Jørgensen and Sophia Kjær are the creative brainchild WeCycling…
Our overall approach to apparel well-made for the cold: The
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Konggaard ApS Wichmandsgade 7 DK-5000 Odense C VAT: DK26988535 Servicephone: +45 8722 3306
An inclusive brand based on exclusive textiles. All technical perfected and later topped by a trained graphic muscle. Not just sporty. Nor fashion first. All formed by an unpretentious know-how team of past elite riders towards all kinds of riders at a glanceable price. Based on nature’s finest and sustainable fabrics. Originated in 2001.
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