born and raised in denmark
Our team arose from classic cycling. Conti- or national teamriders. Way back. All still riding. Any given chance. Our experience led us to foster Willing Able. With same ambitious drive as in racing. Read more about our understanding of HQ Apparel here. We hereby present our 1st high-end collection after marketleading Team Wear productions since 2001.
All based on natures’ finest. Superb materials with best absorbent functionality. Made in cooperation with our European textile partner. Towards all the adventures out there. And everything in between. Commuting or competition; As fast as You like.
The .WA team
We all landed from official cycling. All still riding. Always ready to enter the great, wild open. Explore. In motion and mentally.
Surprisingly Superb Cycling Clothing.
Based on nature's finest
Responsibly made in Italy. In close collaboration with our textile partner. Western European production with high ethics and honest sustainability. All based on nature’s finest. Always functionally fast. With plenty – but only – no-nonsense features. Read more about our sustainable politic and the OEKO-TEX standard
Willing Able Racing start-up. Gravel and alike
A Willing Able headline Y2 are definitely this Gravel project. Together with our airtox ras
GS Holbaek x Willing Able joining 2024
More Surprisingly Superb and Pretty Fast apparel will arrive soon to this fine team. Made
Women’s Cycling Community on Tour
Camilla Jørgensen and Sophia Kjær are the creative brainchild WeCycling…
Christian Poulsen, COO
"Born and raised in Denmark. Since 2001"
The .WA Team
The WA team arrived with various relevant skills. Combined fulfilling todays the need from advanced riders. Bringing technical knowledge and back-end strength amplified withe the key to our European textilepartner. Not the least building and designing the collection.
Jacob Ørholm, our WA Brand Creator, spend a few decades within Cycling / Branding. Firstly co-founded PNS (DNF). Later designed the Danish RIO Olympic DENM Collection. Now the visual of all national cycling teams. Jacob worked as Global Brand Director, at Argon 18. Now giving birth and raising Willing Able.
Together with a team of racers amplified with a business mindset. The WA team are Christian Poulsen, COO. Jonas Lindberg, Sale and content-creator + technical insight and back-end controlling Klaus Nielsen Partner Peter Konggaard, founder and partner.
Konggaard – as the main Brand – serves Team Rynkeby Team Wear division in 8 countries e.g. Also market leading within Team Wear through last decade.