born and raised in denmark
Our team arose from classic cycling. Conti- or national teamriders. Way back. All still riding. Any given chance. Our experience led us to foster Willing Able. With same ambitious drive as in racing. Read more about our understanding of HQ Apparel here. We hereby present our 1st high-end collection after marketleading Team Wear productions since 2001.
All based on natures’ finest. Superb materials with best absorbent functionality. Made in cooperation with our European textile partner. Towards all the adventures out there. And everything in between. Commuting or competition; As fast as You like.
The .WA team
We all landed from official cycling. All still riding. Always ready to enter the great, wild open. Explore. In motion and mentally.
Surprisingly Superb Cycling Clothing.
Based on nature's finest
Responsibly made in Italy. In close collaboration with our textile partner. Western European production with high ethics and honest sustainability. All based on nature’s finest. Always functionally fast. With plenty – but only – no-nonsense features. Read more about our sustainable politic and the OEKO-TEX standard
Friends rode across Iceland exploring
Lifetime adventure. A rollercoaster of through epic surroundings. From north Reykjavik to the southwest in
Collabing: Team AirTox Carl Ras, VeloMore and WA Racing
Team Airtox Carl Ras x WA: Support this impressively talented team @airtoxcarlras. 2024 Willing Able
WA Racing finished second in Blaavand Gravel
Jonas Lindberg sat aggressively in the lead group to the finish line. WA Racing Jonas
Christian Poulsen, COO
"Born and raised in Denmark. Since 2001"
The .WA Team
The WA team arrived with various relevant skills. Combined fulfilling todays the need from advanced riders. Bringing technical knowledge and back-end strength amplified withe the key to our European textilepartner. Not the least building and designing the collection.
Jacob Ørholm, our WA Brand Creator, spend a few decades within Cycling / Branding. Firstly co-founded PNS (DNF). Later designed the Danish RIO Olympic DENM Collection. Now the visual of all national cycling teams. Jacob worked as Global Brand Director, at Argon 18. Now giving birth and raising Willing Able.
Together with a team of racers amplified with a business mindset. The WA team are Christian Poulsen, COO. Jonas Lindberg, Sale and content-creator + technical insight and back-end controlling Klaus Nielsen Partner Peter Konggaard, founder and partner.
Konggaard – as the main Brand – serves Team Rynkeby Team Wear division in 8 countries e.g. Also market leading within Team Wear through last decade.
